HIPGOO

I’m an illustrator based in Seoul.
My work explores the surreal in everyday life, turning small, ordinary details into something slightly strange or humorous.
I like contrasts: vivid colors with calm expressions, and playful ideas shown with restraint.

I’ve worked with clients like Netflix US (Squid Game social campaign), and I regularly illustrate for the magazine 독서평설 (a reading magazine for students),
where my work ranges from “Where’s Waldo”-style crowd scenes for feature articles to a two-year series that visualized Korean grammar through game-inspired concepts.